Welcome to Southwest Wisconsin

The Mississippi River forms the southwest's border, and alongside it run some of the prettiest sections of the Great River Road – the designated route that follows Old Man River throughout its 2300-mile flow. Top stops along the water include Stockholm (pie), Pepin (for Laura Ingalls Wilder fans), Nelson (cheese and ice cream), La Crosse (history and culture) and Potosi (beer).

Road-tripping inland turns up bike trails in Sparta, organic farms and round barns in Viroqua, and a Frank Lloyd Wright sight in Richland Center.

Top experiences in Southwest Wisconsin

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Southwest Wisconsin in detail