Welcome to South Austin
South Austin is an offbeat and oh-so-Austin neighborhood that was pretty marginal just 25 or so years ago. Today this quirky but festive area – especially along S Congress Ave – is the city's soul. Tourism types nicknamed it SoCo, which has somewhat stuck, but the locals mostly still call it South Congress. The road is the main thoroughfare through the neighborhood and the epicenter of the action; most of the rest is residential. S 1st St has been been seeing more action in recent years with the openings of several restaurants and coffee shops.