Blend into the SF scenery with locally designed 'Left Coast' hoodie, bragadocious 'World Champion Internetter' tee, handy BART map smartphone case, and for special occasions, a cable-car bowtie. Men's gear dominates, but there are women's tees on side racks, kids' tees in the back room and slick graffiti art in UP's Fifty24SF Gallery next door.