Etiquette

  • Formality: San Franciscans are extremely informal. There are no special formalities travelers must be aware of, and jeans can be worn almost anywhere – they were invented here.
  • Greeting: Instead of handshakes, kisses on one or both cheeks are an acceptable alternative and very common. Hugging is also common among friends, but ask acquaintances and coworkers first to avoid catching them by surprise.