Japantown is packed with authentic Japanese wares, street fashion and kitschy-fun gift shops, especially in and immediately around Japan Center. Pacific Heights caters to an upmarket demographic – hence its nickname, Specific Whites. Along upper Fillmore St, there's designer window-shopping and beauty bars galore all the way up to Broadway. For more high-end indie boutiques, head to Presidio Heights – Sacramento St, west of Presidio Ave.