New Amsterdam Theatre

Theater in Midtown

Known for its fascinating art nouveau details, the New Amsterdam was the venue for – among other things – the famous Ziegfeld Follies, but fell on hard times in the 1930s and closed. It sputtered along as a movie theatre and was vacant, until finally the city bought it as part of their plan to breathe new life into Broadway. It worked, and the building now is home to the hit show Aladdin.

If your kids are into theater, watch their eyes pop as they pass through the art-deco entrance, into the art-nouveau interior of carved and painted plaster, stone, wood, murals and tiles – all of which evoke theater-going in the early 20th century – on their way to see Aladdin, the musical of the beloved Disney movie.

If you hear moans and groans don't jump to the conclusion it's the audience: rumor has it that a ghost still haunts the hallowed hall.


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