You'll find lots of one-off shops in central HB and some big, mostly chain stores in the shiny new Pacific City shopping center. About halfway up Huntington Beach Pier are two tiny stores. Surf City HB is the only shop in town officially licensed to use the name ‘Surf City’ on its merchandise – pick up a beach hoodie or T-shirt. Across the way, Kite Connection vends single-line and deluxe spinner kites.