Vast selection of new books, a few used ones, popular and unusual magazines, and ‘Keep Santa Cruz Weird’ bumper stickers.
The Willy Wonka of Santa Cruz makes stratospherically priced chocolates on par with the big city. Try the cardamom or chipotle truffles.
Handcrafted sculptural glassware by an artist whose work is displayed at the Smithsonian American Art Museum is made right here in wackadoodle Santa Cruz.
Taking over a cozy sea-view house, more than 30 local artists sell plein-air paintings and sketches alongside contemporary works in all media.
Inside a historic 1920s cannery building, two floors are stacked high with beguiling flotsam and jetsam from decades past.
Tall shelves of new, used and antiquarian books, including rare first editions, California titles and John Steinbeck's works.
Brightly lit downtown shop sells vibrant contemporary pieces by California artisans, including jewelry, fiber arts, sculptures, ceramics and blown glass.
At this local outdoor outfitter, pick up anything from campstove fuel and tents to brand-name clothing and hiking boots.
Seriously stylish secondhand women’s fashions that match SLO’s breezy, laid-back coastal lifestyle, plus hand-picked handbags, coats and jewelry.
Inside an old railway station, this gourmet-food emporium carries bountiful farm goodness and artisanal products from Monterey County and beyond.