The quiet hamlet of Kingsburg has a vibrant ethnic heritage. Around 1873, when it was established as a rail stop called 'Kings River Switch,' two Swedes arrived. Their countrymen soon followed, and by 1921, 94% of Kingsburg's residents, as it had become known, were of Swedish heritage. Today, the Swedish past mixes with more recent Mexican immigrants who drive the agricultural economy.
Draper St, the main drag, is decked out in Swedish Dala horses and crests of Swedish regions. Inside the cutesy Tudor buildings are gift shops and little bakeries stocked with buttery pastries. Diane at Diane's Village Bakery & Cafe in the Village Mall cooks with her grandmother's recipes. Pick up Nordic decor and insight on the town from June, town icon and proprietor of Svensk Butik. Sure, the town plays up its heritage for the crowds, but there is genuine pride in every 'Valkommen!'