Would a pilchard by any other name smell as sweet?

http://www.guardian.co.uk/business/2009/apr/06/sainsburys-pollack-colin-fish-stocks

A colin and chips? Sainsbury's gives unfashionable pollack a makeover

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The latest rebranding exercise follows that of the humble pilchard, which was rechristened the Cornish sardine by the local industry in an effort to regenerate the region's faltering economy. The campaign transformed an unfashionable tinned meal-of-last-resort into a popular national favourite.
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They do have rather unglamorous names don’t they, fish?

Being discussed on Get Stuffed
A Fish CAlled Colin

Looks like this story led to more online excitement than I had imagined.

Or "carp" as they would say on YC.

Semolina Cornish sardines
Climbing up the Eiffel Tower . . .

Nah.

How about that famous movie director, Sidney Cornish Sardine?