http://www.guardian.co.uk/business/2009/apr/06/sainsburys-pollack-colin-fish-stocks
A colin and chips? Sainsbury's gives unfashionable pollack a makeover
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The latest rebranding exercise follows that of the humble pilchard, which was rechristened the Cornish sardine by the local industry in an effort to regenerate the region's faltering economy. The campaign transformed an unfashionable tinned meal-of-last-resort into a popular national favourite.
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They do have rather unglamorous names don’t they, fish?
