ambiguous brand name

That's quite amusing! It also strikes me as odd that it would have 'Miss' in the name. Is it being marketed to young women or is it just your typical case of using foreign words for effect?

given the picture at the box i would guess its target is young women who are trying to stay fit- and whose English is not quite good enough to get the unintended pun.

I bought some Miss Fit and found it to be an excellent way of using otherwise difficult-to-recycle cardboard.

I often feel like a misfit. But would not be interested in Miss Fit.

I imagine one could burn oneself if shitting on a lit lightbulb. That must have cracked them up when they first came on the market.