The secret of good sangria

9 - that's exactly how you are supposed to use Pimms, with fruit or cucumber and mixed with lemonade. Pimms no 1 cup

I just add the whole cinnamon sticks to the jug. They will render out their flavor if you're patient enough.
Red wine, sliced fruits (oranges, peaches, strawberries...), sugar. You have to wait for a few hours before you drink it (overnight is even better).