We drink Chateau Cardboard around here!
Round these here parts, you can regularly get very good, everyday table wine for under $10. It's often a loss leader on the part of supermarkets. Our everyday Chard, Bogle, for instance runs about $8.00 per bottle. It recently won a double gold at the San Francisco Chronicle tasting, one of the most important tastings here. I find that the results of this tasting usually match my palate. I've been enjoying a Cupcake PInot Noir that won gold; it supposedly retails for about $14, but I'm finding it at $9.
Then there's always Two Buck Chuck. That one is a crapshoot, because different bottling can be of different quality. I've had some that was surprisingly good and some that was best used for descaling the tea kettle.
Plonk, goes for under $10 for a 1.5 liter jug. Super plonk goes for under $10 for a 4 liter jug.

For drinking myself, I'm happy with Gato Negro Malbec from Chile for $4.27 a bottle. I heard on Your Choice that in Ireland it sells for something like 12 euros.
It's funny how life is sometimes. The distributor I used to work was the one for Bogle wines in MD and DC. We drink Moscato Allegro. It's a rather on the sweet side but my husband prefers really sweet wines. I also like wines on the sweet side but I occasionally get slightly less sweet wines for myself.
In one of the episodes of Oz & James wine adventures in California, James said he was looking for a drinkable bottle of wine that would sell for about 10 quid in the UK, and did find plenty of them!
James is soooo much more credible in that lovely series thanhe is in the prat car show ..... the one on beer in England was also very entertaining
The distributor I used to work was the one for Bogle wines
I can drive to Bogle in a fairly short time and occasionally buy a case or two there. They are actually one of the largest California wineries in terms of cases produced. In fact, they are the 14th largest in the country.
I like James and Oz together, i quite like it that James does play the down the earth guy, who tries to humanize Oz the wine snob a bit, very enjoyable shows indeed. But i do find Jeremy Clarkson very much a judgemental, overbearing, self opionated, smart arse, and leaves that he is the star of the show in no doubt.