In Canada we usually pay $13 or $14 for every day wine, occasionally more like $16. The same wines are usually a lot less in the US. For comparison purposes Yellowtail's about $12 in Canada and I think it was $7 in Montana. We try to stay a step up from Yellowtail.
When we go to the US in the summer the grocery store always has huge discounts, so we buy whatever has the biggest discount. So this year that was a pinot noir usually $32 on for $17, and another pinot noir usually $24 on for about $16.
We've only had 1 of them and it was good, had more going on than the cheaper pinot noires, but I have decided that maybe I'm just not really a pinot noir person. I like my cab sauvs and my shirazes.
Oh, in France I tried an 8 euro bottle - kind of bleah. Tried a 12 euro bottle - also a bit bleah. Went for a <5 euro bottle and liked it better than either of the first 2, and bought that one regularly.