How likely are you to try celebrity food items?

I am always amazed to see people take the $2.90 pack of butter, which is sitting right next to the $1.80 pack. And that's without a celebrity attached.

I usually have a read before I buy. If cheaper brand is packed full of preservatives, I will be happy to pay more for the more expensive brand if it has fewer chemicals. You'd be surprised how much of that bargain-priced stuff actually has very little organic matter in it...