I just read an article in Food & Wine about Sting and Trudie Styler exporting olive oil and honey from their farm in Italy:
Article
It got me thinking about celebrity business ventures. Many celebrities are using their names in branding, Francis Ford Coppola has wine, Sammy Haggar has tequila, are you apt to try a celebrity food because the name is recognizable or because you like them or does the use of a celebrity name turn you off completely?
amber_waves
1
myanmarbound
Paul Newman seems to do okay out of it.
Mostly it would put me off. I cannot imagine liking wines by Cliff Richard or Paul Burrell, even if I would have thought they tasted ok from a blind tasting.
I would be willing to give FFC's wine a go but I hear its very expensive.
3
istanbull
The attachment of any celebrity name is sufficient to ensure that I would not touch a product with a ten foot barge pole. I have a similar aversion to many heavily advertised 'premium brand' household products. It amazes me how otherwise intelligent people just go with the marketing flow. My daughter is a bright girl and a busy professional. When she goes the the supermarket I don't suppose the price/quality trade-off is part of her thought process.
Her house is full of all the most heavily-advertised products from the cushioned triple-ply toilet paper to the contents of the kitchen cupboards. In the great scheme of things it is a trivial matter, but it still irks me that people are induced to pay through the nose for benefits and 'quality' of marginal utility. C'est dingue...
Rant over....
4
andonemorefortheroad
I tried a Coppela wine once, not for the name, just that it was supposed to be a good wine.
5
guruwil
I would generally assume that if they need a celebrity name to sell it, then it is crap so no, I would be significantly less likely to try it.
7
aife
Not very likely - are they bored with all that money they get??? What about the small producers??????????????
Pro tip
Lonely Planet
trusted partner
trusted partner