National Public Radio (US) recently did a feature story about the Pho24 chain that is opening up restaurants all over Vietnam. They've now added restaurants in the Phillipines and Indonesia and will soon open up outlets in California and Australia.
Here's the link if you want to listen to the report
Pho 24 story on NPR
I'll be going to Vietnam in May. Where in Hanoi, Hoi An or HCMC can you get the best pho? For those of you who have tried it, is the pho at Pho24 worth the premium price charged. According to the report it's $2 US a bowl, or double the going rate.


They are a westernized over priced soup chain.Where you see a lot of western people and the local yuppy Vietnamese
The best Pho in Hanoi is the "Pho gia truyen", it means the local Pho restaurants which were famous for a long time by different generations of the family that ran the restaurants and always attracted a lot of locals even if they had to wait in a long queue and serve by themseves.
In my opinion the best pho in HCMC is found at the little sidewalk stands all over the city.
Cheap and tasty :)

Tried the one in Jakarta recently, in Senayan City, when I caught up with an old friend who had a book on Hoi An he wanted to show me. We thought it would be fitting to meet in a Vietnamese restaurant. It was ... okay. If you were feeling nostalgic for some Vietnamese food. However, as Fritz and froude1 state, it didn't come close to what you could get at any street stall in Hanoi ... even the coffee was only so-so ...
Pho24 in Saigon gave me one of the best laughs of my trip. I'd eaten a huge bowl of their version of pho, but had been impressed by their pictures of ice cream and the fact it was New Zealand ice cream. So, I got them to bring me an ice cream menu, and went for a rather elaborate concoction. I could see them dig into the freezer and find the various flavours they needed. I saw them study the picture very closely. I saw them scoop some ice cream out and their disappointment in not matching the picture. I saw them consult all available staff to see if anyone had made one of these things. Evidently not, because my waiter came back to me with "sorry, sir, we have no ice cream".

Pho 24 is over-priced, but it's pretty good you have to admit. About $1.50 per bowl. All locations are air-conditioned though, which can be a bonus at times.
In Saigon Pho Hoa on Pasteur St, District 1...an institution run by the same family for decades. The tourist version in Saigon, which is not bad and the place is airconditioned...Pho 2000 opposite BT Market.

The fruit drinks are good at Pho 24. I went to one in Saigon and the one in Vung Tau. The quality of ingredients in pho and other food in cheap places however is much better in Cabramatta, although of course more expensive and Cabramatta being in Sydney, not Vietnam. I even ate Viet food at a upper range restaurant and didn't like it much, for although the ingredients were fresh the food wasn't flavoursome. I'd rather have a Trung Nguyen opened up in Sydney, not a Pho 24.