Your approach seems a bit childish. It sounds like you've never visited the country, and yet you want to decide from a distance where to stay. Ecuador is a country not a spot that you can select and make your home. It would be naive to rely on others' views, without knowing what the options are.
Do you have any experience in travelling, or living in another country and a culture that is different from yours?
Take a trip around the country - three weeks would be enough - and choose a place that suits you.
ps. I don't know of Roja in Ecuador. Or did you mean Loja?