Oh I see you're talking about heaters that maintain a permanent storage of hot water at a certain temperature. Those are quite old fashioned with "hot water on demand" heaters being the popular choice.
I don't think I'm wrong when I say that water heaters with storage tanks are what the vast majority of homes and apartments in Mexico and the USA are equipped with.; that they're the popular choice.
If that's the case though I'd have thought with the high heat in Tulum they wouldn't need to switch on so often to maintain the temperature.
Outdoor air temperature and the temperature indoor an air conditioned apartment are very different. Also, too, many tourists from NOB are accustomed to really hot water when bathing ... and want nothing less when traveling.
When I'm in Acapulco, for example (where it can get really hot for long periods), I rent an apartment from friends. Water is fed from building-top storage tanks, and the water in those tanks sit in the Sun throughout the day and gets very warm. Although the apartment has a storage tank type hot water heater ... I never turn it on. The water has always been warm enough to use out of the tap.
LW