Price of Nescafe Clasico

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<hr>many crave Nescafe, and that craving is part of the real Mexico<hr></blockquote>

It's not a craving, it's what's available. It has a lot more to do with the mysteries of international marketing and the weird situation you find in most agricultural commodies nations where the processed -- and reimported -- end product is often easier to find than the "real deal." And, agricultural policies and politics distort the market.

And, it's a basic law of economics everywhere that an inferior, but mass produced, product will drive the superior product out of the mass market. It's why people buy Chevrolets (or Tsurus) and not Rolls-Royces or Hispano-Suizas. Or drink No-es-café and not Gomez Blend #1.

Basically what your saying is price and availability are the important factors, and not so much the good taste of the individual?

John

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<hr>It has a lot more to do with the mysteries of international marketing . . . <hr></blockquote>

Right back to NAFTA!!!

______________________
It is better to die on your feet
than to live on your knees.
~Emiliano Zapapta

John, maybe you've seen this too . . . when someone in Mexico walks into a restaurant where brewed coffee is available . . . and then they ask for Nescafe. I've seen it, often. Price will nudge people in the direction of the least expensive product . . . or be the determining factor for some/many, but when there's little or no difference in price some people still choose one product over another . . . and that's called "preference." As for someone blaming NAFTA for Mexico's economic problems: it's time for Mexico to own-up to some of its bad national economic policy/planning which has contributed significantly to the plight of farmers and others in its ag industry.

longford, some of the fresh brewed stuff at many of the hotels I've stayed at is not all that good, yet Nescafe Clasico is better, if not more dependable. You know what you are getting, and once you get used to it, it's not bad.

Someone in the coffee country once told me that you gringos put all the trash and leftovers in your instant coffee, but here in Mexico, we make ours with better quality than the average gringo instant coffee. You can smell the quality in the rich aroma when you open the jar.

John

Dont kid yourself -you are investing in mediocrity. Anything, even Nescafe tastes better than a shitty cup of coffee - and that part about developing a taste, well I've heard folks acquiring a taste for their own urine out there... (no offense to urine drinkers)

So, then . . . a bad cup of freshly brewed coffee is preferable to what someone thinks is a good cup of Nescafe? Who's the Chief Judge of the Coffee Court who decides what's mediocrity and what's not? Save us from those who choose to decide for others, under the guise of protecting the masses.

longford, I'm the chief judge. I vote with my money or my feet.

John

Exactly.

This has been a great topic.
As for me, I drink what suits the moment. I'm making neither a political nor a fashion statement by my tastes in coffee.