The question is why not use them. As far as I can see he offered me good advise and because of that he gave me the name of his buissness, which has no negative reviews as far as I could see so is it really fair for you stop vital amounts of buissness by reccomending I do not use them. It's pointless and doesn't help.
In my opinion as long as the tour companies state they are tour companies they are in no way tricking me it's just advertisement therfor If I needed a guided tour which I don't I would atleast look at any reccomenations.