Good Genes

Fashion & Accessories in De Pijp

Premium fray-resistant selvedge denim is used by Good Genes' designers to create its seasonally themed jeans collections, such as 1930s aviators. Designs are then sent to Italy to be made up; you can also get jeans custom-made and returned to Amsterdam in around four days. The shop-studio occupies a pair of 19th-century warehouses that retain original industrial fittings.