Opposite the former stock exchange (hence the hotel's name), these 61 rooms have been dressed 'like models' in eye-popping style by students from the Amsterdam Fashion Institute. Anything goes, from oversized-button-adorned walls to a Marie Antoinette dress tented over the bed. Its one- to five-star rooms range from small and viewless to sprawling sanctums, but all have en suite bathrooms.
The ground-floor Café Stock, with a gold-bouillon-style bar, serves all-day breakfasts and craft beers. Fashion-inspired guests can use the two sewing machines in the lounge.