Welcome to Cha-am
Cheap and cheerful, Cha-am (ชะอำ) is a popular beach getaway for working-class families and Bangkok students. On weekends and public holidays, neon-painted buses (called chìng·chàp tua), their sound systems pumping, deliver groups of holidaymakers. It's a very Thai-style beach party, with eating and drinking marathons held around umbrella-shaded beach chairs and tables. The shallow sea is better for strolling and sunbathing than swimming. Entertainment is provided by the banana boats that zip back and forth.