The pioneering, increasingly successful brainchild of a Thai-Swiss duo, Trash Hero organises regular Monday volunteer clean-ups to preserve Lipe's beloved white-sand beaches and others in Ko Tarutao Marine National Park. The program launched in December 2013 with the straightforward aim of protecting the islands' beaches using only materials and people-power to hand. Local businesses quickly pledged support, supplying long-tails, food, drinks and rubbish bags.

Over 1000 volunteers (locals and tourists) have since removed 21,000kg of rubbish from local beaches. Trash Hero now runs weekly clean-ups at 11 official points across Thailand and Indonesia.