LP Sticker Terms and Conditions

Lonely Planet’s stickers are for use by selected accommodation providers, attractions, restaurants, featured businesses and tourist boards (“you”, “your”) and are associated with various Lonely Planet campaigns, including but not limited to: Best in Travel, Best in Europe, Best in APAC, Ultimate Eatlist, Global Coffee Tour, Global Beer Tour, Global Distillery Tour, Wine Trails, Wine Trails Australia & New Zealand, Wine Trails US & Canada, Australia travel guide, New Zealand travel guide, Great Britain travel guide, Around the World in 80 Food Trucks (“Lonely Planet Products”). If you are selected to take part, Lonely Planet will notify you in writing and send you the relevant sticker to use.


By using a Lonely Planet sticker, in whole or in part, subject to any Embargo Dates, you agree to the following:

  1. Where Lonely Planet provides you with a printed sticker: Lonely Planet grants you a non-exclusive licence to display the sticker on your premises. You may feature the printed sticker in photographs for use as set out in item 2 and 4 below, however the sticker must be shown in situ, as part of your premises.
  2. Where Lonely Planet provides you with a digital sticker: Lonely Planet grants you a non-exclusive licence to feature it on your website, your social media sites, your online marketing materials and your press releases in relation to your inclusion in a Lonely Planet Product.
  3. If you are already a licensee of a sticker and you have been given other specific trade mark usage terms, please follow those specific terms.
  4. You grant Lonely Planet a non-exclusive licence to use your photographs featuring the sticker at your premises, as set out in item 1, in its marketing and promotional materials, at Lonely Planet’s discretion.
  5. You promise to follow any guidelines provided by Lonely Planet, regarding the size and positioning of the sticker, and any restricted periods that you must not communicate, broadcast or publicise the sticker (“Embargo Dates”). You will not allow other people to use, alter or edit the sticker, Lonely Planet trade marks, or content in any way.
  6. You will not use the sticker in a way that may harm the reputation or goodwill of Lonely Planet, and you will ensure that all social media posts (if applicable) are compliant with the terms of the relevant platform.
  7. Other than as expressly granted under these terms and conditions, Lonely Planet’s trade marks (including but not limited to the Lonely Planet, Lonely Planet Food, Lonely Planet Kids, Thorn Tree and Budget Travel trademarks) may not be used in any way or for any purpose without Lonely Planet’s permission. More information on Lonely Planet’s intellectual property can be found here: https://www.lonelyplanet.com/legal/intellectual-property/
  8. Lonely Planet can terminate this agreement at any time. In the event of termination, you will cease using the Lonely Planet sticker in any way and remove the sticker from display including on your premises, websites, social media sites, online marketing materials and press releases.
  9. You and Lonely Planet agree to the jurisdiction of the courts listed below based on your geographical location, without regard to the choice or conflicts of law principles:
  10. If you are situated in Canada, the USA, or South America the contracting entity is Lonely Planet Global Inc. of 1260 North West Street Wilson, Wyoming 83014, USA, and the applicable law and jurisdiction is the State and Federal Courts of Tennessee, USA; or
  11. If you are situated in the rest of world (excluding Canada, the USA, or South America), the contracting entity is Lonely Planet Global Ltd. of Digital Depot, The Digital Hub, Off Thomas Street, Roe Lane, Dublin DO8 TCV4, Republic of Ireland. The applicable law is Irish law and the jurisdiction is the Courts located in the Republic of Ireland.


If you have any questions regarding these terms and conditions, please contact Lonely Planet: https://www.lonelyplanet.com/contact.