A land of staggering natural beauty and cultural complexities, of dynamic megacities and hill-tribe villages, Vietnam is thrilling and compelling.
Unforgettable experiences are everywhere in Vietnam.
There’s the sublime: gazing over a surreal seascape of limestone islands from the deck of a traditional junk boat in Halong Bay.
The ridiculous: taking 10 minutes to cross the street through a tsunami of motorbikes in Hanoi.
The inspirational: exploring the world’s most spectacular caves in Phong Nha-Ke Bang National Park.
The comical: watching honking pigs weave a wobbly route along a country lane.
And the contemplative: witnessing a solitary grave in a cemetery of thousands of war victims.
Vietnamese culture is complex, diverse and something of a history lesson. The nation's labyrinthine trading quarters are rich in indigenous crafts and reflect centuries-old mercantile influences.
Ancient temples display distinctly Chinese influences in the north and Hindu origins in the south. Tree-lined boulevards and grand state buildings in the capital date from the French colonial period.
It's impossible to forget Vietnam's pivotal position close to the epicentre of East Asian power and prosperity, for its cities' skylines are defined by clusters of corporate HQs and luxury hotels.
Thailand may contest the top spot, but in Southeast Asia nothing really comes close: Vietnamese food is that good.
Incredibly subtle in its flavours and outstanding in its diversity, Vietnamese cooking is a fascinating draw for travellers – myriad street-food tours and cooking schools are testament to this.
Geography plays a crucial role, with Chinese flavours influencing the soups of the north, spices sparking up southern cuisine, and herbs and complex techniques along the central coastline.
And up and down the country you can mingle with villagers, sample local dishes and sip rice wine in Vietnam's many regional markets.
If you have the bills, Vietnam has the thrills and chills. Some require a little physical effort, such as motorbiking switchback after switchback up the jaw-dropping Hai Van Pass in central Vietnam.
Others require even more sweat: kitesurfing the tropical oceanic waters off Mui Ne or hiking the evergreen hills around Bac Ha or Sapa.
When you're done with adrenaline, Vietnam has outstanding spas – from marble temples of treatments to simple family-run massage salons with backpacker-friendly rates.
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