The 'Feast Day of Our Lady of the Snows' is the island’s principal fiesta. The highlight in Santa Cruz is the parade of giants and ‘fat heads’ (fanciful, squat characters with exceptionally large heads), and the Dance of the Dwarves, which has been performed here since the early 19th century. The fiesta is celebrated every five years: 2020, 2025 etc.
The full name of the festival is the Fiestas Lustrales de la Bajada de la Virgen de las Nieves ('The Lustral Festivals of the Bringing Down of the Virgin of the Snows'), which refers to a religious procession where the islanders take the Virgin from the Santuario de la Virgen de las Nieves around the island throughout the months July and August, celebrating her arrival in each important town with a big party. The word Bajada means 'bringing down', in reference to the statue of the Virgin coming down from her church; the festival is fully explained at the Centro de Interpretación de La Bajada.