The Plaza Europa, a balcony of sorts built in 1992, may be a modern addition, but it blends well with the historic surroundings and is a good place to start your visit. The tourist office is also conveniently here, located in the Casa de la Aduana (built in 1620), the old customs house not far from the water. Just to the east is the Ayuntamiento as well as a handful of churches and Canarian mansions that dot the town centre, each separated by short strolling distances. The Jardín Botánico, Sitio Litre Garden, Risco Belle Aquatic Gardens and various plazas in town provide soft, green pockets of foliage and flowers.
Puerto de la Cruz is home to several beaches, largely sheltered from waves and perfect for young children, though breakers can be found for surfing. In the heart of the town are the rocky and attractive coves around the little port just below the Paseo San Telmo, while the main beaches are Playa Martiánez and Playa Jardín.