History

Until it was declared an independent town in the early 20th century, Puerto de la Cruz was merely the port of the wealthier area of La Orotava. Bananas, wine, sugar and cochineal (dye-producing insects) were exported from here and a substantial bourgeois class developed in the 1700s. In the 1800s the English arrived, first as merchants and later as sun-seeking tourists, marking the beginning of the tourist transformation that characterises the town today.