Biting the Package Bullet
Playa de las Américas is one of those rare hotel jungles where you may have to swallow hard and check out one of the high-profile tour operators, which often have amazing deals. Some of the most reputable agencies are Thomas Cook (www.thomascook.com), Thompson (www.thomson.co.uk), First Choice (www.firstchoice.co.uk) and Cosmos (www.cosmos.co.uk). If you decide to stake out your own accommodation and are planning on spending a few nights here, try apartment agencies first. A pleasant apartment for two, with a kitchen, a TV and a living area, starts at around €300 a week (generally the minimum booking period). Contact the tourist office for a full listing of agencies, or start with Anyka Sur or Marcus Management.