From Benidorm’s bus station (served by local bus 41 and 47), ALSA (www.alsa.es) runs to the following destinations:
Alicante (€4 to €6, 45 minutes to one hour, frequent)
Alicante Airport (€9.45, 40 to 50 minutes, hourly)
Valencia (€16.55 to €16.90, 1¾ to 3¾ hours, frequent)
Some services also leave from the more central Avenida Europa 8 stop, a couple of blocks back from the beach.
The tram/light-rail runs to Alicante (€3.75, 1¼ hours, every 30 minutes) and in the other direction to Altea, Calp and Dénia.