Boon the Shop

Clothing in Gangnam & Southern Seoul

There are two close-by branches of this multibrand boutique that’s a byword for chic, high-end fashion. The original, worth a look if only for its gorgeous sculpture of a giant string of pearls hanging in the midst of an atrium, is the women’s store. it mainly stocks exclusive niche designer brands from overseas; if you need to ask the price you can’t afford to shop here.

The men’s store is a two-minute walk around the corner.