Seoul shopping

Top Choice Fashion & Accessories in Gangnam & Southern Seoul

10 Corso Como Seoul

Inspired by its shopping complex in Milan, this outpost of the fashion and lifestyle boutique is about as interesting as Gangnam retail can get. The blend of fashion, art and design includes several local designers …
Top Choice Gifts & Souvenirs in Western Seoul

Free Market

Going strong since 2002, this lively weekly market helps to propel talented young creatives on to big-time retail. It's a great opportunity to meet the crafters and buy a unique souvenir, be it a hand-painted baseba…
Top Choice Clothing in Dongdaemun & Eastern Seoul


See what's coming next in Korean fashion at this fabulously well-designed boutique, which offers streetwear, gifts and bags on the ground floor and more formal styles upstairs. Even if you're not buying, the shop de…
Top Choice Books in Gwanghwamun & Jongno-gu

Kyobo Bookshop

Kyobo's flagship branch sells a wide range of English-language books and magazines (you'll find them on the left from the main entrance), as well as stationery, electronics, CDs and DVDs in its excellent Hottracks (…
Top Choice Arts & Crafts in Gwanghwamun & Jongno-gu

Insa-dong Maru

Around 60 different Korean designer shops selling crafts, fashion and homewares are gathered at this slick complex. Spread over several levels, the complex surrounds a central rest area where a piano invites passers…
Top Choice Mall in Western Seoul

D-Cube City

Seoul’s shopping malls hardly come any more stylish than this one in the previously industrial hub of Guro. The interior spaces surround a waterfall that cascades down seven floors, and plenty of terraces allow rela…
Top Choice Department Store in Myeong-dong & Jung-gu


Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building that was Seoul’s first department store, Mitsukoshi. Check out…
Top Choice Arts & Crafts in Western Seoul


Representing scores of artists and craftspeople, several of whom also sell their goods at the Free Market on Saturday, this small gallery and showroom offers affordable, exclusive items, from jewellery and soft toys…
Top Choice Fashion & Accessories in Western Seoul

Gentle Monster

Sunglasses at night is the Hongdae look and this hip place is where to pick up the edgiest of shades and frames as worn by K-Popsters and TV stars. Imaginative and fun art installations change roughly every 25 days …
Top Choice Arts & Crafts in Gwanghwamun & Jongno-gu

KCDF Gallery

The Korean Craft and Design Foundation’s gallery showcases some of the finest locally made products, including woodwork, pottery and jewellery. It’s the ideal place to find a unique, sophisticated gift or souvenir.