Shopping

Top Choice Department Store in Myeong-dong & Jung-gu

Shinsegae

Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building that was Seoul’s first department store, Mitsukoshi. Check out…
Fashion & Accessories in Myeong-dong & Jung-gu

Stylenanda Pink Hotel

One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The 1st floor showcases its make-up brand, 3CE, with a full make-up…
Homewares in Myeong-dong & Jung-gu

Market m*

Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden furniture and other products such as bags, storage and stationery f…
Cosmetics in Myeong-dong & Jung-gu

Primera

The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.
Fashion & Accessories in Myeong-dong & Jung-gu

Åland

Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.
Arts & Crafts in Myeong-dong & Jung-gu

Joongang Building C and D

One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market, where you'll find discounted prices for the same souvenirs you …
Fashion & Accessories in Myeong-dong & Jung-gu

Alpha

On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and homewares.
Clothing in Myeong-dong & Jung-gu

Bean Pole

Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this four-floor outlet in Myeong-dong.
Department Store in Myeong-dong & Jung-gu

Lotte Department Store

Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also here is a multiplex cinema, restaurants and a hotel.
Jewellery in Myeong-dong & Jung-gu

Samho Woojoo

Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.