Top Choice Books in Gwanghwamun & Jongno-gu

Kyobo Bookshop

Kyobo's flagship branch sells a wide range of English-language books and magazines (you'll find them on the left from the main entrance), as well as stationery, electronics, CDs and DVDs in its excellent Hottracks (…
Top Choice Arts & Crafts in Gwanghwamun & Jongno-gu

Insa-dong Maru

Around 60 different Korean designer shops selling crafts, fashion and homewares are gathered at this slick complex. Spread over several levels, the complex surrounds a central rest area where a piano invites passers…
Top Choice Arts & Crafts in Gwanghwamun & Jongno-gu

KCDF Gallery

The Korean Craft and Design Foundation’s gallery showcases some of the finest locally made products, including woodwork, pottery and jewellery. It’s the ideal place to find a unique, sophisticated gift or souvenir.
Books in Gwanghwamun & Jongno-gu

Seoul Selection

Staff speak English here and can recommend titles published by Seoul Selection as well as a wide range of other publishers' books on Korean culture in English, along with Korean CDs and Korean movies and drama serie…
Fashion & Accessories in Gwanghwamun & Jongno-gu


Lee Ki-Yeon trained as an artist in the late 1970s when she became interested in natural dyeing and traditional Korean fashion. She went on to establish this fashion brand selling tastefully designed hanbok, everyda…
Arts & Crafts in Gwanghwamun & Jongno-gu


An arty four-storey complex built around a courtyard that's a popular stop for one-off clothing, accessories and household goods as well as a fair amount of cheap trinkets.
Fashion & Accessories in Gwanghwamun & Jongno-gu


Come here for beautifully designed, casual hanbok (traditional Korean clothing) made from natural fabrics in a variety of soft natural and pastel colours. There's always a selection of garments for men and women tha…
Jewellery in Gwanghwamun & Jongno-gu


You're likely to find Lim Dong Wook, the designer of these original unisex shirt-button covers, at this, his atelier and showroom. These pieces of jewellery are a neat replacement for a tie or brooch and range in pr…
Arts & Crafts in Gwanghwamun & Jongno-gu

Kukjae Embroidery

Exquisite traditional embroidery pieces, including handbags, cushions and pillows, from Kukjae have often been presented as official gifts by Korean presidents to visiting dignitaries. You'll also find bojagi patchw…
Homewares in Gwanghwamun & Jongno-gu


Tastefully designed, natural glazed pottery for daily and decorative use are artfully displayed on the ground floor of this complex that includes a gallery, a basement cafe and an academy where you can learn to thro…