Must see shopping in Myeong-dong & Jung-gu

Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building…

One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The…

Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden…

The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.

Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.

One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market,…

On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…

Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…

Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.