Must see shopping in Myeong-dong & Jung-gu

  • Top Choice

    Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building…

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    Stylenanda Pink Hotel

    One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The…

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    Market m*

    Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden…

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    The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.

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    Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.

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    Joongang Building C and D

    One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market,…

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    On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…

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    Bean Pole

    Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…

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    Lotte Department Store

    Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

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    Samho Woojoo

    Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

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    Migliore Mall

    Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.