Must see shopping in Gangnam & Southern Seoul

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    Top Choice
    10 Corso Como Seoul

    Inspired by its shopping complex in Milan, this outpost of the fashion and lifestyle boutique is about as interesting as Gangnam retail can get. The blend…

  • Pleasure Lab

    The second location of the first sex shop in South Korea designed for women, Pleasure Lab does its best to make sure that women feel safe to ask any…

  • Galleria

    One of Seoul's most luxurious department stores. If you want to play Audrey Hepburn staring wistfully into Tiffany’s, don a Helen Kaminski hat, try on a…

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    COEX Mall

    One of Seoul's premier malls and the world's largest underground mall, the shiny COEX is a vast maze of department stores loaded with shops selling…

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    Lotte World Mall

    At the base of Korea's tallest building lies its largest shopping mall, comprising six floors of luxury and duty-free department stores, a mega cinema…

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    Steve J & Yoni P

    Collaborating on the super-fashionable women's streetwear in this boutique are local designers Steve J and Yoni P. Their T-shirts, sweatshirts and…

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    Hyundai Department Store

    Hyundai's flagship branch is a classy department store in Apgujeong, where you're greeted by uniformed doormen that exude old-fashioned elegance circa…

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    Lab 5

    No need to root around Dongdaemun Market for the latest hot K-designers, with this store in the COEX Mall showcasing the designs of 100 rising stars…

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    Boon the Shop

    There are two close-by branches of this multibrand boutique that’s a byword for chic, high-end fashion. The original, worth a look if only for its…

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    Chicor carries several high-end makeup brands in one location. Unlike other stores in South Korea, Chicor allows you to try on all its products at large…

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    Boy+ by Supermarket

    A clothing shop in Apgujeong that's not haute couture, this unisex store does affordable and wearable street fashion by mostly K-designers.

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    One for lovers of classical music, this art nouveau–styled CD and DVD shop has an attached cafe where you can sip a free coffee.

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    Boon the Shop Men's

    The men's store of this multibrand boutique features mainly international designer brands.