Samsung D’Light

Gangnam & Southern Seoul


Spread over three floors, one of which is devoted to selling the latest lines of gadgets, this showroom showcases the technology of the Korean electronics giant Samsung, the headquarters of which are in the same building. Whether you’re a techno geek or not, it’s fun to play around with the interactive displays and digital gizmos.


Lonely Planet's must-see attractions

Nearby Gangnam & Southern Seoul attractions

1. GT Tower East

0.07 MILES

The curvaceous stylings of the slinky GT Tower sit beside the major crossing of Teheran-no and Gangnam-daero.

2. Gangnam Style 'Horse Dance' Stage

0.11 MILES

Outside Gangnam subway is the multimedia Gangnam Style stage, a shrine to Psy – somewhat ironic given the song was a parody of the neighbourhood. While…

3. Sool Gallery

0.31 MILES

This small exhibition with some English explanations will clue you into the various types of Korean alcohol, such as makgeolli, soju and yakju. If you…

4. Kyobo Tower

0.42 MILES

The hulking 26-level brick edifice of Kyobo Tower (2003), designed by Mario Botta, is meant to be reminiscent of the bulkiness of Egypt's Sphynx.

5. Urban Hive

0.57 MILES

Above Sinnonhyeon Station is this building, which looks like an enormous concrete beehive, giving it unique structural support, and is lit from within at…

6. Seonjeongneung

1.3 MILES

Seonjeongneung Park contains two main burial areas for kings and queens from the Joseon dynasty. The first tomb is for King Seongjong (r 1469–94), who was…

7. King Seongjong's Tomb

1.38 MILES

The most notable of the three royal tombs at Seonjeongneung park is that of King Seongjong (r 1469–94), who was a prolific author and father – he had 28…

8. Seoul Arts Center

1.48 MILES

As well as being home to Seoul's premier concert halls, this art centre also has three art galleries. Seoul Calligraphy Museum is devoted to hand-drawn…