Billund, Denmark

The once-unassuming Jutland town of Billund was changed forever when a local carpenter who made children’s toys decided to expand to plastic bricks. These days there are 700 billion Lego bricks and Billund holds the fabulous Legoland theme park, with its extraordinary models and rides, as well as an excellent new museum that tells the company’s story. Themed hotels and a holiday village make it an all-immersive experience that will appeal to families or anyone who has ever tinkered with a Lego set.