Top things to do

Top Choice Russian in Veliky Ustyug

Pogrebok

Hands down the best place to eat in town, this atmospheric vaulted cellar serves up large platters of beer snacks and imaginative mains, such as chicken cutlets with apple, and lamb with baked aubergine. Wash it dow…
Amusement Park in Veliky Ustyug

Grandfather Frost’s Estate

At this expensive-yet-low-budget theme park of sorts, visitors have to run the gauntlet of determinedly cheerful storybook characters and talking animals along the Tropa Skazok (Fairy Tale Path), answering riddles a…
Museum in Veliky Ustyug

Grandfather Frost Residence

A good central starting point for exploring the town’s historic centre is Ded Moroz’s part-time ‘residence’ where the Russian Santa shows up from early December. He also makes appearance at other times throughout th…
Cafe in Veliky Ustyug

Zolotaya Rybka

This centrally-located cafe's name translates as Golden Fish, the name of a Russian fairy tale. The menu is bound to delight kids, with pancakes with jam, ice-cream, and a range of tasty cakes on the menu. There are…
Notable Building in Veliky Ustyug

Grandfather Frost Post Office

Ever wondered why you never got that bike for Christmas? You were probably sending your Santa letters to the North Pole instead of to this adorable log cabin. Here, sacks and boxes overflow with letters from childre…
Christmas in Veliky Ustyug

Father Frost Festivals

The town celebrates various Father Frost-related festivals, such as his ‘birthday’ (18 November), and the weeks leading up to New Year.