Gheorgheni's Hungarian heritage and flashes of Armenian history are diverting enough, but this languid town is best used as a springboard to the countryside. Gheorgheni is in the midst of superlative road-trip country: roads meander between towering forests (especially along the 13B to Sovata), the best restaurants are snuggled within small villages, and 25km east lies forest-fringed Lacu Roşu (Red Lake).