Look out for the runic Old Hungarian alphabet, which can be seen on street signs around Gheorgheni. This writing form is so ancient that linguists can't agree on it precise origin. Locals proud of their Székely heritage think it's due for a comeback. Another unexpected influence is Armenian culture: Gheorgheni had a sizeable Armenian minority in the 18th century and is home to an Armenian Church (on, appropriately named, Str Biserica Armeană).
Gheorgheni has serviceable budget guesthouses, though few have charisma. For a slice of Székely country living, visitors with private transport can explore surrounding villages Borsec, Lăzarea and Borzont, each of which has pensiunes.
Hungarian restaurants and pizza places can be found around Piaţa Libertăţii, but the best eats are in villages surrounding Gheorgheni, such as Borzont.
Drinking & Nightlife
The closest you'll come to nightlife in Gheorgheni is downing fruit brandy at the end of a homespun Hungarian meal. There are a few cafes and bars towards Lacu Roșu.