Blogs and social media play an increasing role in the travel planning process. Real stories from real people – people with a passion for exploring the world – are an endless source of inspiration for travellers. Lonely Planet wants to nurture this travel documenting talent and share the best content with our global audience.
We're looking for:
- Travel bloggers
- Travel Instagrammers
- Travel YouTubers/Videographers
- Travel photographers
Whether you’re new to the scene or a seasoned pro, there’s a place for you with Lonely Planet Pathfinders.
How does it work?
The programme has three stages. As you progress, you’ll have new opportunities to work with Lonely Planet, provide compelling content for your followers, and grow your audience. Sound like a journey you’d like to take? Read on for more details.
Stage one: Become a Lonely Planet community Pathfinder
We value the travel know-how of our community; without your stories, recommendations and experiences, Lonely Planet would not be what it is today. Lonely Planet’s Thorn Tree forum is the online source for up-to-the-minute, detailed information from travellers in the know, which is why it forms the foundation of the Lonely Planet Pathfinders programme. We’re looking for bloggers and social content creators who want to make a meaningful contribution to our community, inspiring and enabling others to explore the world.
- Create a Lonely Planet account at www.lonelyplanet.com
- Add your primary blog and/or relevant social account URLs to your account profile
- Register for the Pathfinders programme using this form.
- Start sharing your travel expertise on Thorn Tree. Don’t know where to start? Pay a visit to the Travel Bloggers branch.
- Add the hashtag #lppathfinders to your social media posts – the Lonely Planet team reshare the best content.
You’ll be part of the best online travel community there is, introducing your content to a new, relevant audience and sharing tips and advice with like-minded travellers. Lonely Planet may choose to link to your blog or social accounts from lonelyplanet.com and share your posts on social media.
Each month we ask Pathfinders to submit their latest posts and Instagrams on Thorn Tree in a specific thread. We feature the best in our blog round-ups, introducing our fans to your content.
Our online community will grow even stronger with your contributions, benefiting travellers globally. We hope to produce more diverse, useful content from your submissions and hopefully, open a channel of communication between Lonely Planet and travel content creators all over the world.
Stage two: Become a Lonely Planet assignment Pathfinder
We want to work closely with great content creators – which is why we’ve created Lonely Planet Pathfinders assignments. Selected Pathfinders gain access to a private forum where we post opportunities to create content for Lonely Planet on a freelance basis. Tasks range from writing articles to playing a part in campaigns, doing takeovers and clusters of activity for Lonely Planet on our social channels (or their own), and documenting and sharing their trips.
As a Lonely Planet community Pathfinder, your content will have been featured in at least three of our monthly round-ups.
Once the above criteria are fulfilled, you’ll be promoted to the assignments level.
You’ll have a great opportunity to influence other travellers, have your work published on Lonely Planet’s website, undertake paid tasks and build a partnership with Lonely Planet. You may receive travel opportunities or discounts for certain assignments.
We will grow our network of contributors, add even more engaging content to our website, and find new ways to speak to, inspire and inform travellers.
Stage three: Become a Lonely Planet trailblazer
Do you know how to nurture communities? Have you built a loyal audience that trusts your opinions and regularly engages with your content? You could be a Lonely Planet trailblazer. As a trailblazer you will work with Lonely Planet to deliver valuable content and contests to your audiences and represent the brand on a global scale.
- You have worked to become a leader in the travel blogging industry, or a reputable and widely-known source for travel content on your social channel(s), providing inspiration to a growing and significant fanbase.
- You have demonstrated significant writing or content creation skills and travel expertise through Pathfinders assignments and your own platforms.
- You have had an established travel blog, or travel-focused social account, for at least one year, and have a thorough understanding of your fanbase.
Pathfinders will be invited to become trailblazers by Lonely Planet. We will be looking at the following criteria in order to choose trailblazers:
A long-term partnership with one of the biggest travel brands in the world!
Long-term partnerships with the most successful travel content creators in the world!