We pitched and produced a multi-platform campaign that included each of the following:
Leaning on video’s unique ability to present exciting new experiences, we sent three young travellers from our burgeoning Pathfinder blogger community to uncover new aspects of Japanese culture, history and contemporary life. In a format designed to appeal to a younger audience, we followed the bloggers as they travelled to seven different locations and created three short films across three key themes: Food, Culture and Activity.
The short films have already received nearly 1 million combined views on YouTube, equaling over 22,000 hours of engagement time.
The guide was printed in five languages including English, French, Italian, German and Spanish.