Britain has long been known for its sentimental Christmas adverts but this year Spain could well be in the running for the best seasonal short.

A Christmas tree creation made from mannequins. Image by Screengrab via YouTube
A Christmas tree creation made from mannequins. Image by Screengrab via YouTube

For Spaniards the season’s most-anticipated ad is for the Christmas lottery which this year tells the story of a lonely security guard working at a mannequin factory, who spends his nights setting up the mannequins in amusing poses for the other staff to enjoy. The three and a half minute advert by Leo Burnett appears much like a pixar short and stands it’s ground amongst those high-profile ads by John Lewis and Sainsbury’s. Read more: adweek.com

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