The world's first virtual reality store is set to open in Copenhagen's trendy Kødbyen district on Friday.

Kødbyen, Copenhagen.
Kødbyen, Copenhagen.

'Shoppers' will be able to drop by the store, called Khora, and try a number of virtual experiences such as 'visiting Mars' and 'entering a Van Gogh painting' for 199 kroner (around £20/US$30) per 30 minutes. Alternatively visitors can purchase their own virtual reality headsets that work in conjunction with their smartphone. Khora will also offer spaces for virtual reality start-ups and visiting school groups. Read more: thelocal.dk

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