The integrity of one airport’s passengers is about to be tested with the forthcoming trial of an honesty-based food and drink outlet. Dublin Airport has teamed up with food outlet Marqette at Terminal 1 to install an unmanned Honest Eats Co. fridge that will be stocked with up to 73 products, including sandwiches, wraps, salads, pastries, snacks and drinks. Passengers rushing through the Irish airport will select what they want, and pay for it at a cashless self-service checkout that accepts cards and mobile payment applications.
The fridge will send messages to Marqette’s kitchens as sales are made to ensure that adequate stock levels are maintained. The initial trial will last for about four weeks, but the longer-term plan will potentially see small Honest Eats units located across the airport in areas that need a quality food and beverage offer but don’t have space for a full café. “We are constantly seeking to improve the passenger experience at Dublin Airport and are delighted to be working with Marqette to trial the new Honest Eats concept,” said Vincent Harrison, MD of Dublin Airport.
Dublin Airport has operated an honesty payment system for its Plane Water brand since 2014, and has honesty water stations in several airside locations across both of its terminals. This honesty payment initiative was an instant success and has since been copied by several other airports. Typically, about 92% of passengers pay the €1 ($1.18) charge for a 500ml bottle of water.
Data from this trial will be shared with participants in the upcoming InspireFest Conference in Dublin as part of a mini-hack competition to further refine and improve the Honest Eats concept. Attendees who participate in the competition are being asked for ideas on how to make the payment system as frictionless as possible, while ensuring that the technology can be easily monitored and allowing scope for customer assistance even though the unit will not be staffed. The winning team will receive two return tickets to Hong Kong from Cathay Pacific Airlines.