A pop-up multi-sensory experience celebrating one of the world’s most Instagrammed fruits is coming to San Diego this summer. Called The Cado, it will focus on the locally-grown favourite, the California Avocado. The pop-up will be based at Liberty Station, a historic waterfront urban village, and will run for a three-month engagement from June to August 2018.
Conceived by sisters Anne Buehner and Mary Carr, founders of San Diego-based creative agency & boom and sponsored by the California Avocado Commission, the 6700-square-foot photogenic exhibition will be built out of 16 shipping containers fused together to create an expansive mobile structure. It will feature seven rooms of large-scale interactive art installations that offer insider-knowledge about California Avocados. “We’ve seen a trend of Instagrammable art pop-ups in cities like LA, NYC and San Francisco,” said & boom co-founder Mary Carr. “And we saw a chance to bring that concept to San Diego, while also incorporating a deeper element of learning through experience and art.”
During the experience, visitors can listen to the explanation of how a California Avocado goes from grove to grocer via a vintage Walkman. Each exhibit builds on the one before, and attendees can also smell the sweet fragrance of a grove of actual California Avocado trees, and enjoy avocado bites from local San Diego restaurants and chefs. The average experience lasts for an hour, and families are encouraged to attend on Wednesday mornings for children-focused tours.
The Cado will pop-up in San Diego from June to August 2018, with plans to travel to additional cities later this year. General admission tickets ($27/€21.90) for San Diego are available here.